Amusement, discovery, thoughts

If you think Verizon is rebranding, you got your head in the clouds

If you think Verizon is rebranding, you got your head in the clouds

verizon_logo change

Ok- so my friend Joe tweeted (about 20 minutes ago actually) about an alleged new branding campaign for Verizon Wireless. I looked at it and though, oh, this is… interesting… Even the Brand blog site Under Consideration picked it up.

Now, maybe I’m the sucker and Joe, UC and the rest of them are in on it- but some quick research shows this is totally bogus.

[UPDATE: I’m not a big reader of Under Consideration and apparently they pulled this with Ford last year, also upon closer look at the comments and the whole thing, this was pretty obvious… but my post here remains!]

Aside from being more of a stark out of character change than the Tropicana switch. The “announcement” website it particularly bare with no official link back to verizon, only “For more information, visit http://www.verizon.com.”

Another thing that’s an immediate redflag- The Who Is listing.


Registrant:
   Nuncio Nunez
   5618 Shoalwood Ave
   Austin, Texas 78775
   United States

   Domain Name: SOVERYVERIZON.COM
      Created on: 30-Mar-09
      Expires on: 30-Mar-10
      Last Updated on: 30-Mar-09

   Administrative Contact:
      Nunez, Nuncio  nuncio@10000reasons.org
      5618 Shoalwood Ave
      Austin, Texas 78775
      United States
      (917) 755-0750      Fax -- 

   Technical Contact:
      Nunez, Nuncio  nuncio@10000reasons.org
      5618 Shoalwood Ave
      Austin, Texas 78775
      United States
      (917) 755-0750      Fax -- 

   Domain servers in listed order:
      NS1.DREAMHOST.COM
      NS2.DREAMHOST.COM
      NS3.DREAMHOST.COM

Who is Nuncio Nunez? Not someone at Verizon, that’s for sure… and 10000reasons.org, also definitely not something Verizion would allow itself to be tracked to. The domain was also registered two days ago, the first thing you would do is secure the URL, how could you plan the marketing materials otherwise?

Upon further inspection, I’m pretty sure Under Consideration is in on it. The website does not have ANY of the material they display except for the cloud logo and it isn’t anywhere on the Verizon site. The only other possibility is that Under Consideration doesn’t check their facts and received a mysterious email with all the promotional material attached which they blindly posted about.

Also, did anyone else notice that the guy in the top right of their “promotional material” doesn’t appear to be wearing pants or underwear for that matter…is it just me? And when were Crocks back in style?

verizon_ad_samples_small

Not to mention the phones they mocked the logo up on are ancient.

verizon_phones

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Musings

BEST BUY Instruments — WTF?

I just got an email about the launching of the Best Buy Instruments Store.

I understand expanding your brand- but you are stepping into a deep and competitive market. I hope to see you fail because frankly, I hate your brand, your store, company policies, shoddy practices and the way you completely sucker middle America into buying shit electronics for too much money and make them think they are getting a good deal. You are the shrine to all that is filler and no thriller, marketing over actual quality. You are the BOSE of electronics department retail stores. \But I know how it’s going to end. You’ll be fine. Due to your scale, current brand rep, distribution, you will be a run of the mill, mediocre priced, retailer of average instruments. Nothing special. Fender, Gibson, Yamaha, the basics… Your sales associates will still be under trained and clueless. The warranties will be overpriced and ridiculous. You’ll probably start trying to offer lessons, maybe component repair and servicing. It will all be pretty bland, unspectacular, a cash cow. BUT! Now that 10 year old brat kids parents who NEED to get him the PS3 and Fender Strat he asked for can shop in one place.
best buy wtf

BTW, nice use of black letter, would you like to copy every generic music flier even more?
best buy wtf

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Amusement, discovery, Musings

What does Patagonia think they’re doing with their SEO!??

What does Patagonia think they’re doing!??

This was just brought to my attention by one of my clients looking for SEO. They were curious whether they should implement a technique they saw on a competitors site. When I followed the link they sent me, I tried not to laugh.

It appears that Patagonia has gotten some bad advice. If you visit their homepage and scroll to the bottom, you’ll see what they are calling a “Search Index Page Description”. However, this looks remarkably like one of those cheap attempts at SEO manipulation you saw back in the early web days when sites would list tons of key words and links at the bottom of the index page in a font color the same as their background color. This would make the jumbled mess of words invisible. Now search engines can look for that- so it seems that Patagonia has tried failed to go about it in a more clever way.
Look here:

It’s interesting to see a reputable company and essentially a company with enough money to hire good, knowledgeable web/SEO people stoop to such a low level and implement such a low brow, brute force SEO tactic.

It’s possible that this could help them get a quick ranking spike. However, in the long run, this will only hurt them. Especially if their site is flagged for manual review. This would no doubt be seen as an active attempt at SEO manipulation. Their lame excuse of providing the customer with an index page description or whatever wouldn’t hold any water.

On top of that, even without manual review, with that amount of link and keyword density, I wouldn’t be surprised if the Googlebot/algorithms haven’t already discounted that section of their page. You can definitely tell they are trying the way they’ve placed and phrased the anchor text of all these links. Then they attempted to make it look less like mumbled garbage by tying the links together with regular words in order to form a loose paragraph. The result however, is only somewhat intelligible.

My favorite part is their lame (but the most creative of the whole deal) way of including misspellings in this hunk of garbage. At the very end of the “description” appears:

If the whiskey bottle gets passed around the campfire too many times, folks might try and spell Patagonia like patigonia, pategonia, padagonia and pantagonia.

I mean, its possible that the one liner about whiskey would be more than acceptable and even outright clever ON ITS OWN, as a way to get misspellings on the page- however, any merit it had is completely canceled out by the rest of this catastrophe.

I think the Patagonia web team were ones passing around the whiskey bottle on this time.

And of course, on top of all the technical stuff- not only is ineffective and possibly detrimental, but it looks ugly.

You have a very messy, unprofessional, garbled mess sitting at the bottom of your home page that causes unnecessary scrolling for the user. Total Fail.

However, in order for this to be an Epic Fail, they need to get caught or penalized by google. If only I could get a hold of their analytics reports…

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