Amusement, discovery

Playfish SEO Google Fail

So I was doing some research for a project I’m working on and I was looking through the Google Results for “Social Games” when I got to a very peculiar meta description. Look carefully below, do you see it?

Can you spot the egregious META fail?

Can you spot the egregious META fail?

Look a little closer. Yea, that’s right. Apparently, some troll tweet was the top of the Twitter feed on the homepage at the time the spiders hit the site, thus the GoogleBot made it into the Meta description for PlayFish.

That's what you get for not having a meta description tag.

That's what you get for not having a meta description tag.

Way to go Playfish, try some meta tags next time.
Update: A quick query on reveals the lucky winner of the “override my meta description” contest:

Congrats DeAxl (Oliver Lopez)

You have successfully smote playfish’s SEO.

The Lucky Tweet!

The Lucky Tweet!

discovery, Musings, Reviews


Ok, so I really do like the new wordpress interface. It’s great. But right now, I want to scream.

GIVE QuickPress AUTOSAVE!!!!!!

Now, this isn’t entirely WordPress’s fault. I was writing a post just now about sites I like and I went to my bookmarks in Firefox to open up a few pages, but when I did, for some reason, Firefox cleared all the tabs I currently had open in order to open the new pages. So my WP page closed and with it went about 20 minutes of writing. FAAAAAAHHHHHK!

Now it may not have autosave for speed reasons or something. But I’ll take a hit in site-pep for a little security. Also, I installed Gears, so would it even matter? So please Matt, make it that much better and give QuickPress AutoSaving.

Probably Only Important to Me, thoughts

Whr has my Flickr gone? [10/30/08]

I’ve had it- this is it, I’ve got to do something- because this is ridiculous. The thing is- I’m actually really sad about this whole fiasco because I really did love Flickr, but every day of this BS makes me more and more adverse to wanting to ever go back.

If you want to read about all that’s gone down- check after the jump.

[Please comment and Digg this story to show your support!]
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Amusement, discovery, Musings

What does Patagonia think they’re doing with their SEO!??

What does Patagonia think they’re doing!??

This was just brought to my attention by one of my clients looking for SEO. They were curious whether they should implement a technique they saw on a competitors site. When I followed the link they sent me, I tried not to laugh.

It appears that Patagonia has gotten some bad advice. If you visit their homepage and scroll to the bottom, you’ll see what they are calling a “Search Index Page Description”. However, this looks remarkably like one of those cheap attempts at SEO manipulation you saw back in the early web days when sites would list tons of key words and links at the bottom of the index page in a font color the same as their background color. This would make the jumbled mess of words invisible. Now search engines can look for that- so it seems that Patagonia has tried failed to go about it in a more clever way.
Look here:

It’s interesting to see a reputable company and essentially a company with enough money to hire good, knowledgeable web/SEO people stoop to such a low level and implement such a low brow, brute force SEO tactic.

It’s possible that this could help them get a quick ranking spike. However, in the long run, this will only hurt them. Especially if their site is flagged for manual review. This would no doubt be seen as an active attempt at SEO manipulation. Their lame excuse of providing the customer with an index page description or whatever wouldn’t hold any water.

On top of that, even without manual review, with that amount of link and keyword density, I wouldn’t be surprised if the Googlebot/algorithms haven’t already discounted that section of their page. You can definitely tell they are trying the way they’ve placed and phrased the anchor text of all these links. Then they attempted to make it look less like mumbled garbage by tying the links together with regular words in order to form a loose paragraph. The result however, is only somewhat intelligible.

My favorite part is their lame (but the most creative of the whole deal) way of including misspellings in this hunk of garbage. At the very end of the “description” appears:

If the whiskey bottle gets passed around the campfire too many times, folks might try and spell Patagonia like patigonia, pategonia, padagonia and pantagonia.

I mean, its possible that the one liner about whiskey would be more than acceptable and even outright clever ON ITS OWN, as a way to get misspellings on the page- however, any merit it had is completely canceled out by the rest of this catastrophe.

I think the Patagonia web team were ones passing around the whiskey bottle on this time.

And of course, on top of all the technical stuff- not only is ineffective and possibly detrimental, but it looks ugly.

You have a very messy, unprofessional, garbled mess sitting at the bottom of your home page that causes unnecessary scrolling for the user. Total Fail.

However, in order for this to be an Epic Fail, they need to get caught or penalized by google. If only I could get a hold of their analytics reports…