The short: Those “handmade” Hockey Mom signs weren’t actually made by the people holding them. They were most likely made by someone on the campaign staff, then placed on potential “Moms”. The author (Yamuna Ramachandran) argues the sign design negatively impacts the GOP and the perception of women within the political environment in general. You can check out the full article at AIGA Voice Magazine site. Worth the read, only about 950 words.
After the jump- a formal reflection on the article (I did it for class, but it isn’t that bad).