Musings, Uncategorized

Media 360

As television users embrace the adfree environment with TiVo, more premium content, while broadcasters scramble to figure out how to add more ads that are un-“zappable” etc- Music listeners will begin to embrace the ad filled environment in exchange for free content. While labels and big-wigs scramble to figure out the best way to implement. But commercials during streaming? That’s hardly original… isn’t that just what (terrestrial) radio does?

I guess tried and true is what they’re aiming for.

What about required ad viewing during downloads- that will only last as long as people have speeds <T1, or maybe have mandatory “holding” periods like MegaUpload and other sites do, you can pay for VIP access to skip… but what stops people from reposting on their own server?

You could also reward people for looking at ads with bonus content… but that only goes so far too.

What is the world to do?

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