BEST BUY Instruments — WTF?
I just got an email about the launching of the Best Buy Instruments Store.
I understand expanding your brand- but you are stepping into a deep and competitive market. I hope to see you fail because frankly, I hate your brand, your store, company policies, shoddy practices and the way you completely sucker middle America into buying shit electronics for too much money and make them think they are getting a good deal. You are the shrine to all that is filler and no thriller, marketing over actual quality. You are the BOSE of electronics department retail stores. \But I know how it’s going to end. You’ll be fine. Due to your scale, current brand rep, distribution, you will be a run of the mill, mediocre priced, retailer of average instruments. Nothing special. Fender, Gibson, Yamaha, the basics… Your sales associates will still be under trained and clueless. The warranties will be overpriced and ridiculous. You’ll probably start trying to offer lessons, maybe component repair and servicing. It will all be pretty bland, unspectacular, a cash cow. BUT! Now that 10 year old brat kids parents who NEED to get him the PS3 and Fender Strat he asked for can shop in one place.
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Tags: best buy, brand, confusion, marketing